Which Account is for Me?
Are you a sponsorship "owner" or a "buyer"? Many sponsorship owners include city offices and organizations. However, owners might also be responsible for sponsorships for programs or events not directly connected with the city. On the buyer side are advertisers or "sponsors", typically a company or brand, and sometimes an organization or person.
Owner examples: Local parks, sports amenities, hiking trails, community programs, little league teams, those places, programs and events that serve to raise the civic equity of cities and towns.
Buyer examples: Regional and national brands, advertising agencies, foundations, celebrities, local businesses or individuals looking to give back to local communities through sponsorships or naming rights.